bagel to go

One of my students from last semester’s studio (work, to come soon, really!)
on logistics, Rodrigo Piwonka, put a toasted bagel with avocado (actually that sounds quite good) on a CD spindle and put it on flickr. Soon bloggers discovered it. Since February over 170,000 people have seen Rodrigo’s bagel. Network culture at work.

I am curious as to why and haven’t entirely figured it out. Obviously, there is a visual pun, but is this just a case of emergent behavior as one blogger found it, then another, then …

Or is there more to it?

bagel to go