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The History of Things

Have biographies of individuals—such a huge part of book production in the last century—given way to “biographies” of things? E.G. Salt, Cod, Spice, The Big Oyster, A Splintered History of Wood, etc.?

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On Nostalgia

Over at Fimoculous, Internet meme-collector Rex Storgatz reflects on the differences between postmodern nostalgia and contemporary nostalgia. See the comments, where he makes it particularly clear:

the ’90s discovered a new form of nostalgia, one in which that past is evoked not for its fond remembrance, but for its empty representation.

Take for example, the work of fashion designer Alexander McQueen, who died yesterday. For McQueen, the past wasn’t an object of nostalgia as much as an endless source of patterns.

But what about Mad Men, which seems to have a certain degree of nostalgia to it? Does this contradict Storgatz’s thesis? Perhaps one way to look at Mad Men is to realize that it operates in the aftermath of Midcentury Modernism. Now Midcentury Modernism is a product of the late 1990s, not the 1950s, and brings us the idea that the promise of the objects of the 1950s could only fully be realized in our own moment.

Larry Page on Google

In Googled, The End of the World as We Know It, Ken Auletta quotes Google’s Larry Paige at a 2002 Stanford lecture:

“If we solve search, that means you can answer any question, which means you can do basically anything.” (94)

On Adam Curtis’s Century of the Self. This is the first...



On Adam Curtis’s Century of the Self.

This is the first episode of Adam Curtis’s the Century of the Self, a BBC documentary on the rise of Freudian psychology, public relations, and conceptions of the individual over the last century. To what extent do psychology and public relations shape the self under network culture? This is crucial to understand. In part, I think the answer can be found in the disorders that afflict a culture. Neuresthenia and hysteria dominated psychology in the late 19th century, giving way to afflictions like psychosis and neurosis, and more recently to bipolar disorder and asparger’s. This is a thumbnail sketch and I certainly need to elaborate it, but these afflictions could be seen as a map of the unresolved tensions within society. Moreover, popular remedies feedback on society, altering it. Thus, this Wall Street Journal article suggesting that Prozac impacted our way of thinking about the economy, exacerbating the bubble.

Curtis’s documentary also reminds us how the documentary has become a major cultural form in network culture, something I cover in my article on the immediated now.