media

Media for Historians of Architecture

I am delighted to announce that I will be succeeding Beatriz Colomina as the review editor of the media section of the Journal of Society of Architectural Historians.

It will be my charge to edit articles on Web sites, films, software, digital books, databases, and other media at a moment in which my field is undergoing a revolutionary transition. I am in debt to Beatriz for paving the way by creating a stellar review section, to David Brownlee, JSAH editor for inviting me to take part in his journal, and to Dean Wigley for his support in this new endeavor. 

If you are a historian of architecture and you read my blog, please do contact me using the form on the left. This is a most exciting appointment. 

On the iPad's Fatal Flaw

I've had my iPad for a short while and am enjoying it immensely. Anecdotally speaking, I've noticed that people who don't immediately understand how they would want one wind up taking them back to the store or, if they didn't purchase one, sometimes even get hostile (sometimes, even when they should know better because, say, they teaching in the digital media field). 

There's no question anymore that this is a successful implementation of a computing typology that is fundamentally different from either a laptop or a desktop. A tablet computer that is ready to go at a moment notice is great for looking up recipes in the kitchen, for reading a newspaper or a book in the subway, and perfect for taking notes in lectures. It's much less intrusive than a laptop, which can't be held in one hand when standing and creates a barrier between the individual and others in a seminar or classroom. The multitouch interface works much better on the iPad than it does on the iPhone. Of the two, the latter seems like the unit I can more easily live without. 

I take immense pleasure in being able to haul around hundreds of books in a device that weighs less than a copy of Fredric Jameson's Postmodernism book and occupies less space. Highlighting isn't available yet, but it will be soon and with it, full-text search. At that point, the transformation of academic books into immaterial objects will be just a matter of time. I used to care a great deal accumulating a library at home, but if I can have one with me in my bag, then which is more useful? 

Still, don't get me wrong. If a comparable product emerges from another vendor, I will defect immediately. I'm no great fan of the walled garden of applications that Apple has created, nor am I a fan of their "Father Knows Best" attitude toward the user. But everything so far is still vaporware or much less capable, so I'm stuck with the iPad for now.

As promised in the title of this piece, there IS a fatal flaw to the iPad, only it's fatal not to Apple but to the media. There has been a lot of noise about how the iPad would give the media one more chance to survive. I was dubious that the iPad would play Jesus to the media to begin with, but now that Apple has banned applications developed by Adobe's Flash Packager for iPhone, it's game over. 

Where a periodical previously would have been able to develop an issue in Indesign, distribute it in print and over the net, convert it to Flash for non-Apple devices and use Flash Package for Apple devices, now the latter are inaccessible unless the media developer hand codes the application. This is much, much harder. At the Netlab, for example, we would have loved to produce periodicals, pamphlets, and books to read on the iPad  using a workflow consisting of Indesign, Flash, and the media packager, but now this is impossible. I'm not lamenting this too much. It's disappointing, but our material will appear on the Web and as PDFs.

I see no great reason to complain. The Netlab doesn't make money off its publications. But what about commercial periodicals? They'll have to struggle to monetize content on the iPad and that difficulty—precisely at a time when they're struggling just to stay afloat—will prove fatal for many. The rapid pace of creative destruction moves on. 

Unpacking My Library

"I am unpacking my library. Yes, I am." That's how Walter Benjamin begins the essay which, not surprisingly, he calls "Unpacking My Library." Benjamin, whose library has been packed in boxes during two years of instability caused by personal and political troubles, recalls his intellectual development as he pulls books out one by one. Each book reminds him of where he bought it, why he bought it, and his frame of mind at the time. Thinking of himself as a specimen of that twentieth-century type, the collector, Benjamin writes

…ownership is the most intimate relationship that one can have to objects. Not that they come alive in him; it is he who lives in them. So I have erected one of his dwellings, with books as the building stones, before you, and now he is going to disappear inside, as is only fitting.

The library, Benjamin's passage suggests, is not only a data bank, it is an mnemonic device for an intellectual's life.    

Like many days this year, I find myself in the same situation as Benjamin. When we moved from Los Angeles, I decided to put most of my books in storage, leaving them in boxes in the basement. The official story I told was that we would be moving out of the place we were renting into a permanent home soon and it would be too much of a hassle to unpack all of the books only to repack them a few years later. Moreover, with a toddler around the house, the books would be sitting targets.

But this was only a ruse. I had decided long ago that it was time to rid myself of these things. Moving from Los Angeles only confirmed my feelings. After the movers had gone, I looked at my apartment and thought about the shelves that once lined them, stuffed full with books.

"The modernists had it right all along," I said to myself, "but damn them. They wrote too many books." I resolved to do something about this.

With three of my own books published last fall, my pace slowed from frantic to manic and I had some time in the evenings to unpack my library, but not to lovingly put it back on the shelves as Benjamin did. Instead, I would sell it off mercilessly.

As I unpack a book, I evaluate it. What are the chances that I'll want to read it again? If not (and in most cases I am not going to read a book that has sat in a box for two years anytime in the near future), I enter the book's ISBN code into a Web page on Amazon.com, describe its condition, and assign a price, which according to an unwritten code shared among the more honorable book sellers on Amazon, will be a penny less than the least expensive exemplar of that book already on sale. When an order comes, I have a procedure set up. I print out the packing slip, put the book in an appropriate envelope, weigh it, and then print out a mailing label on a label printer. On average I sell a book or two a day, but as I put more of my library up for sale, the number of books I sell rises. The curious can see what I have for sale here

philip johnson's library 

[not my library but rather Philip Johnson's] 

Into my thirties, this would have been foreign for me. My father is an artist and a book collector although he prefers the term bibliophile. His collections are not insignificant and are on display in Vilnius, Lithuania in a museum dedicated to them (together with his art work) and have been the topic of a dissertation at Vilnius University. Emulating him, I began collecting books as a child, although sadly all of those were discarded over the years by my parents (from a psychoanalytic point of view, I suspect my past and present attitude toward book collecting is related to this loss). From the 1980s through the late 1990s, I built a small library of art, architecture, and theory books, perhaps four or five thousand volumes, along with a reasonable collection of records and CDs. In this, I could empathize with both Benjamin and my father. 

But things are different now. Benjamin was only twenty-five years older than my father and they shared the same world. Book were precious objects, defined by their scarcity. The bookstore, particularly the used bookstore run by a keen-eyed bookseller in a large city, was a shrine for them. 

My moment is quite different. Today virtually any book is available on the Internet for a few dollars and a few days wait. Used book stores are disappearing. London's famed Charing Cross, mecca for the book lovers from around the world, is all but defunct.

 another image of Johnson's library 

 [another image from Johnson's library]

The musty smell of the used bookstore fades from my memory. I can't recall the last time I went into one for pleasure. Perhaps a decade ago in Los Angeles? I remember the bitterness that I felt when I tried to sell a box of art boxes to that bookseller and he offered me twenty dollars. I knew that I had spent dozens of times that amount on the books within and I knew he would retain a substantial margin. Of course he had to eat and he employees and rent to pay, but nevertheless I left in disgust. I was a good customer but I wouldn't return. On Amazon, my books sell for a sizable fraction of their original price. Some books, out of print but still in demand, sell for much more.

Today if I need a book, I can guarantee that it will be here in a matter of days. So why should I hang on to it when I am done with it? It's better to pass it on into the hands of someone else who wants it enough to pay for it.    

superstudio image 

There is no question that I lose memories as I sell off my unwanted books, but there are other considerations. My father is proud of his collection—after all it is part of the Lithuanian National Museum now—but he is also melancholy. The amount of matter to haul around and preserve weighs heavily on the soul. Selling my books allows me to realize, if even partially, Superstudio's greatest dream: life without objects.      

The global continuum of information and product flow that we live in means anything is available to anyone at any time. When that is possible, the need for permanent ownership ceases. Does life become a constant field of variation, our possessions an endlessly reconfigurable but minimal set of objects?     

Goodbye, Capitalism

Polymeme brought me to this post by Ethan Zuckerman, about the irrationality of newspaper advertising in a pay-for-performance world. I was interested to hear mention of the Berkshire Eagle, which was the local paper when I was growing up. In a nutshell, Zuckerman suggests that in an advertising world in which performance can be measured, the high costs of ads doesn't support the expenditures required to publish the Eagle or, for that matter, the New York Times. Now it's worth mentioning that the Berkshire Eagle is, as far as newspapers go, a hold-out of real local news in a relatively intelligent part of the country and that localism may go a long way to explaining the high cost of the ads. Still, Zuckerman has a good point: earlier models of cultural production don't pay anymore. 

But new models of cultural production don't pay either. Although new models of cultural production employ a certain number of people, as Zuckerman points out with regard to his own online citizen media venture, the efficiency they create means they can run much more leanly than previous models and still reach the same audience numbers.

This sounds great, but what happens to the other jobs? Unfortunately, they aren't needed anymore. New models of cultural production have streamlined them out of existence as effectively as the most ruthless downsizing strategies of the 1980s did to blue-collar jobs.

So now what? If employment in industry is long gone, is in free fall in finance, real estate, and construction, and is rapidly contracting in cultural production on what basis do economies exist?

My sense is that the long boom was not just the product of speculation. Rather, much of that speculation came out of a collective belief that technologies was leading to new efficiencies. This helped fuel the boom as some corporations were able to take advantage of that condition. But now what? The efficiency is largely there (unless you really think we need video teleconferencing, which I've had on my machine for three years now and used all of twice), the jobs have been eliminated, but the growth is gone. Is there any way to restart it? 

This is a fundamental theoretical problem with Network Culture and I'm afraid I don't see an easy answer out there.

a few zines

I'm starting off the New Year in appearances by moderating A Few Zines: Dispatches from the Edge of Architectural Production at Studio-X accompanying Mimi Zeiger's exhibit on the topic. Over the next week I'll have a few posts relating it to the work we did in Networked Publics. In the meantime, see Mimi's blog for more. 

A Few Zines: Dispatches from the Edge of Architectural Production
January 8–February 28, 2009
Studio-X

In the 1990s, zines such as Lackluster, Infiltration, loud paper, Dodge City Journal and Monorail subverted traditional trade and academic architecture magazine trends by crossing the built environment with art, music, politics and pop culture—and by deliberately retaining and cultivating an underground presence. Much has been made of that decade’s zine phenomenon—inspiring academic studies, international conferences and DIY workshops—yet little attention has been paid to architecture zine culture specifically, or its resonance within architectural publishing today.

A Few Zines: Dispatches from the Edge of Architectural Production does both. Rather than attempting to present an exhaustive retrospective of architecture zine culture, it highlights complete runs of several noted zines that began in the nineties. The exhibition also features contemporary publications that continue to draw inspiration from the self-publishing tradition, such as Pin-Up, Sumoscraper, and Thumb.
 
To launch this exhibit, curator Mimi Zeiger has published a new issue of loud paper and organized a party and panel discussion, including:

Luke Bulman, Thumb
Felix Burrichter, Pin-Up
Stephen Duncombe, NYU professor and author of Dream and Notes from Underground: Zines and the Politics of Alternative Culture
Mark Shepard, University at Buffalo professor, Situated Technologies
Andrew Wagner, Dodge City Journal and currently, American Craft
Mimi Zeiger, loud paper

Moderated by Kazys Varnelis, AUDC

When: Thursday, January 8, 2009, 7 pm
Free and open to the public
RSVP: gdb2106@columbia.edu

Studio-X, 180 Varick Street, Suite 1610, New York, NY 10014

Exhibition hours: Tuesday-Saturday, noon-6 pm

Contact: Gavin Browning, Programming Coordinator, Studio-X, (212) 989 2398, gdb2106@columbia.edu

[Studio-X is a downtown studio for experimental research and design run by the Graduate School of Architecture, Planning and Preservation of Columbia University.]

the return of loud paper

Mimi Zeiger announces the return of Loud Paper, her incomparable architecture zine founded ten years ago. This time, Loud Paper re-emerges in blog form.

I've been watching and participating since Loud Paper was a student thesis at SCI_Arc.

It's great to have Loud Paper back. Go read it.

the persuaders

PBS's Frontline carried another fantastic episode today, "the Persuaders," on advertising today.

In 1957, Vance Packard wrote "The Hidden Persuaders" on how corporations employed subliminal techniques. Do the Persuaders really need to be hidden anymore? Frontline finds out. As usual, the show has an impressive web site with discussions between key analysts, supplemental material, opportunities to speak out, and the entire show online (just in cased you missed it).

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