the persuaders

PBS's Frontline carried another fantastic episode today, "the Persuaders," on advertising today.

In 1957, Vance Packard wrote "The Hidden Persuaders" on how corporations employed subliminal techniques. Do the Persuaders really need to be hidden anymore? Frontline finds out. As usual, the show has an impressive web site with discussions between key analysts, supplemental material, opportunities to speak out, and the entire show online (just in cased you missed it).

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