Time for yet another gratuitous post to plug Blue Monday. This go around, since some of you have asked about the typeface, I thought I should post a link to Section, a typeface designed by Greg Lindy of the Village Collective. Although ACTAR chose the face, it seems rather apt, given that AUDC’s base at the time was L. A.:

Section was designed specifically as the identity font for Intersection
, a multidisciplinary design firm in Los Angeles. The goal was
to create a flexible, yet distinctive and legible font. Section’s
application involved everything from business forms to collateral
material. This font was a key element in establishing the Intersection
Studio brand. It is suitable for text as well as display. Eurostile and
News gothic served as reference in the creation of Section.



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