I wanted to lay out some thoughts about atemporality in response to Bruce Sterling’s great presentation on the topic over at Transmediale.* We’ve had a dialogue about this back and forth over the net, in places like Twitter and it’s my turn to respond.
The topic of atemporality is absorbing my time now. I have the goal of getting the first chapter of my book on network culture up by the end of next month (I know, last year I thought it would be the end of March of that year, but so it goes) and it is the core of an article that I’m working on at present for the Cornell Journal of Architecture.
Anyway, I was impressed by how Bruce framed his argument for network culture. This isn’t a new master narrative at all, there’s no need to expect the anti-periodization take-down to come, or if it does, it’ll be interesting to see the last living postmodernists. Instead, network culture is a given that we need to make sense of. I was also taken by how Bruce gave it an expiry date: it’s going to last about a decade before something else comes along.
Then there’s Bruce’s tone, always on the verge of laughter. It’s classic Bruce, but it’s also network culture at work, the realm of 4chan, lolcatz, chatroulette and infinite snark. And I can imagine that one day Bruce will say "It’s all a big joke. I mean come on, did you think I was serious about this?" And I’d agree. After all, a colleague once asked me if the Internet wasn’t largely garbage, a cultural junkspace devoid of merit? Of course, I said, what do you take me for a fool? She replied by saying she was just wondering since after all, I studied it. I said, well yes, it’s mainly dreck but what are you going to do with these eighty trillion virtual pages of dreck, wave your hands and pretend they’ll go away? It’s not going to happen. So yes, snark is how we talk about this cultural ooze, because that’s not only what it deserves, it’s what it wants. To adopt a big word from literary criticism: snark is immanent to network culture.
I was also taken by Bruce’s description of early network culture and late network culture. Again, network culture isn’t a master narrative. It has no telos or end goal. We’re not going to hold up Rem Koolhaas or hypertext or liberalism or the Revolution or the Singularity, Methusalarity or anything else as an end point to history. In that, we part from Hegel definitively. Instead, network culture is transitional. Bruce suggests that it has ten years before something else comes along. He also talks about early network culture, which we’re in now, and late network culture, which we can’t really anticipate yet.
I think he’s on to something there, but I think we need to make a further division: network culture before and after the crash. The relentless optimism of the pre-crash days is gone, taking starchitecture, Dubai (remember Dubai?), post-criticism, the magazine era, Prada, and hedge fund trading with it. We are in a different phase now, in which portents of collapse are as much part of the discourse as the next big thing. Let’s call it the uneasy middle of network culture.
Things are much less sure and they’re unlikely to get any better anytime soon. It’s going to be a slow ten years, equal to the 70s or maybe somewhere between the 70s and the 30s. Instead of temporary unemployment, we’re looking at a massive restructuring in which old industries depart this mortal coil. Please, if you are out of work, don’t assume the jobs will return when the recession ends. They won’t. They’re gone.
But as Bruce suggested, we have to have some fun with network culture. Over at the Netlab research blogs, we’re starting to put together a dossier of evidence about practices of atemporality in contemporary culture. You’ll be hearing a lot more about atemporality from me over the next month.
*The talk is below.
If you prefer, you can now read the transcript online here.